Archives for category: Food

 

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A few years ago when I was still in my old M&S job, we were contemplating the January marketing campaign and as ever I had a major disagreement with the Marketing Director. I had presented healthy eating, which was always peaking at this time of year. Great new soups, fruit salad, probiotic yogurts (they were new then, honest) soy glazed salmon etc. were tasted with him. Said Director literally threw them back at me saying that he ate pies & stews in January so that’s what we would be promoting. I never did have the guts to point out that he hardly represented our target customer and thanked my rounders teacher for making me a good catcher…as well as the yogurt manufacturer for his sturdy pots.

Six months later, the January TV campaign featured the fastest line that we ever did put on telly…. prepared fruit salad with fresh pomegranate seeds. It beat any erupting chocolate pudding or slices of roast chicken hands down. I tell you this not to be smug, but to emphasise that January is always a month when we do nod to health and that’s just the way it is.

But what exactly is healthy? Rosemary Conley’s low fat diet of the 80’s was usurped by the high protein Atkins approach in the 90’s. These days the 5:2 diet fights for top spot with the Paleo way of eating and now we all understand so much better that refined sugars are actually the devil and good natural fat helps with your body’s absorption of various vitamins. January is a time when every media outlet is promoting some opinion on what we should consume and frankly it is all a bit confusing.

Another old boss of mine, Jody Scheckter at Laverstoke Park Farm, kept it simple. No processed foods. And honestly I think he is onto something. His organic, biodynamic food comes from a great farm that starts with the soil and its nutrients before it progresses through the field or animal to our tables. He really walks the walk and seeing that every day for a year opened my eyes to the benefits.

These days I try to do as he says and January seems to be a great month to make even more of an effort to be good. I generally keep it natural, cook from scratch and keep the red meat to a minimum. In fact, I tend to eat veggie quite a lot of the time but want to find alternatives to my old stalwart: veggie stir fry.

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Cauliflower steak

 

So imagine my surprise to find that the answer to this dilemma lies in the humble cauliflower. This unassuming vegetable has quite the following across the globe. From the USA to South Africa, I am reading about how it provides a great base to create clever vegetarian meals, disguised as your favourite indulgence. The lovely Campari and Sofa team shared this article showing how to make cauliflower ‘bagels’ amongst other things and it seems that cauliflower steaks are the way to take your ‘meat’ input these days. In fact if you haven’t tried ricing cauliflower and disguising it into some other meatfest dish then you really haven’t lived!!

My caulipizza

My caulipizza

The other week I came home and tried it all out for myself with a caulipizza recipe that I had saved from Crush online and it really did work. The lovely Nick at work told me about Anna Jones’ recipe in her great veggie book: A Modern Way to Eat. We are all hooked on that book at the mo and her addition of oats and ground almonds to the base mix apparently make all the difference so I will be going back to try that one soon. In the meantime, I would like to doff my cap to the humble brassica that is cauliflower and suggest you embrace it too. Cauli cheese anyone?

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Sofabrother and I had a day out today in London.

It’s always difficult to know where to take someone who is already knowledgable not only about London but also the food world. He always has things to show me in Cape Town and so I needed to reciprocate. We both observed just how over populated the food ‘scene’ is in London. Everywhere you go there is some new place opening, and shutting, so what is worth seeing and knowing?

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Our day started at the Tower of London. Not for its food offering, but because I really wanted to see the evolving art installation that is there. Those of you who know me well understand the relevance of poppies and this really is an incredibly moving, innovative, thought provoking artwork. Over 800,000 poppies fill the Tower’s moat representing the lost lives of the British military who died in the First World War. You can read more about it here and like me, buy one of those poppies here.

Onward to our food day. We decided to explore areas that Sofabro hadn’t already done on his trip and that took us first to Marylebone High Street. Honestly there was not a huge amount that was different there. La Fromagerie is as lovely as ever and Ginger Pig as impressive. Patisserie de Reves had the now famous Kouign Amann in a long oblong form rather than the traditional round and whichever way you look at it, layered buttery pastry with sugar can only be yum. Probably the most surprising moment was to see the old home of Divertimenti now under construction to be replaced by Anthropologie. Such a sign of the times. We grabbed a coffee at Nordic Bakery so that we could see the Swedish influence and then moved onwards to Selfridges.

There we were able to see some products that I wanted to show him. The Pressery almond milk is pure and wonderful, pressing (sorry – bad pun!) all the fashionable buttons that Roots and Bulbs also did on the way down to Oxford Street. The raw health market is one that is gaining coverage for the right reasons and cold pressing seems to be the thing to do lately whether with nuts, fruit, veg or coffee…or any combination of the above. These are quality drinks with nothing added. Pure goodness. They sat alongside Mr Sherick’s milkshakes, created by an old colleague of ours. This is the other extreme in terms of health, but certainly a wonderful product in its own right. The eponymous Mr Sherick used to work in the meat department at M&S and now he is the proud winner of the Grocer’s New Product of the Year 2014. Quite a feat.

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We also had a nose at The Meringue Girls, Daylesford’s new buttermilk, Selfridge’s new range of Christmas products, a try of hot cordial and tasters at St John’s Bakery. Finally we passed Boomf magical mallows. This pod promoted a new service that allows you to print any picture you have onto a box of nine square marshmallows. White fluffy instagram pics. I don’t know if I was impressed or appalled at the thought that you could print a pic of your loved one, or favourite scene and then eat your way through the whole thing. What will they think of next?

Onwards through St Christopher’s place, Bond Street, South Molton Street and Regent Street until we arrived at Pitt Cue Co. Sofabro hadn’t eaten there yet, so we shared a couple of things and whilst the menu is not as exciting as previously and the prices not as keen, I was relieved to find that the food itself was as yummy as ever. Smoked kimchi, Mangalitsa pork shoulder, beans & red chard….all as rich, dense, smoky and meaty as ever. We needed to walk it off, so made our way back up Kingley Street, Great Portland Street and wended our way towards Tottenham Court Road.

We spotted the new Boopshi’s schnitzel & spritz offering which carried on the theme of so many of these places specialising in one thing. Like the Greek, Opso, that we saw earlier on, they are all offering a select menu, an industrial look & feel, metal, wood and the obligatory pendant lights made from something relevant: a whisk, a pot, a bottle….you name it. Continuing the design theme, we wandered along Tottenham Court Road through Heals, Habitat and West Elm before pondering the offer at Planet Organic and Paul A. Young for a chocolate fix.

HCo table

 

Finally, we ended up at Honey & Co. It felt right that we went there as it has received so much coverage. It’s such an unassuming place but has received great publicity because of its food offer and also its book. I kind of wanted to find it pretentious so that I could snub it but the truth is that it is as good, if not better than people say. We perched outside on a little table, had mint tea made with handfuls of fresh mint and shared a warm chestnut cake with salted caramel. The chef/owner, Itamar Srulovich welcomed us personally as if we were old friends and took us through the impressive afternoon cake offering. He charmed us with observations about his lovely wife and served us himself the most delicate cake. I was touched by the tiny vase of flowers on the table. Plucked daisies and cornflowers just showed me how much they cared, and it reflected in their food. We browsed the book, pondered our day and shared our thoughts before Sofabro went South and I went North to our respective homes. Next time, Cape Town but for now, a great day in London.

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It’s been a busy few weeks what with one thing and another. Work is crazy, as ever but there have been a couple of extra curricular activities also occupying me.

Our stand with campfire to toast

Our stand with campfire to toast

Over the bank holiday I helped a friend with her stand in the British producers tent of CarFest South. We met when an old boss of mine refused to see her on the basis that she had too corporate a background. It’s interesting to me that corporate always implies staid to people when in fact it is often a great grounding from which aspiring entrepreneurs can bounce off into the stratosphere. I know I have a corporate bent which gives structure, global vision and commerciality. It allows me a framework from which I can apply creative thinking to much better effect. My friend is the same. A week after that rejected meeting, she went it alone (with hubby’s support) and started her own marshmallow business. A year on, Eat Toast Dunk Me is a thriving brand which sells online, in shops including Selfridges and was incredibly popular at the show. We toasted, tasted and talked through all her fabulous flavours and I was so pleased to be able to help out someone who had taken such initiative and made it work.

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Then last week I was at the Speciality Fine Food Fair at Olympia with work and was reminded once again just how much the food world is thriving. The small producers section was bigger than ever with over 100 new small producer stands hosted by slightly mad, overworked exhausted people selling their self produced wares. I think it is a necessity in the food world to have a bit of madness within – otherwise I honestly don’t think you would get off the ground and true to form I was normally the person they made a beeline for! But as far as the producers were concerned, there was an amazing mix with futuristic cocktail jellies, three star salted caramel pots, more marshmallows, teas, biltong, baked beans, dips, oils, nut butters, drinks, jams from discarded food and much more.

3 star jars of salted caramel from Ireland

Sam and her 3 star jars of salted caramel from Ireland

I was also impressed with how many women were leading the way here. We spoke to quite a few on the stand who were not only at the supplier end but also the retailer side too. Some had taken over family businesses in far flung places like the Orkney Islands or Guernsey and others just started up on their kitchen table, with many more in between. It is quite humbling to see such ambition and drive as well as hard work. Obviously I am a big supporter, so if anyone needs a helping hand next year at CarFest – you know where I am.

I have been busy recipe testing.

slice of nut loaf

The team I work with at Melrose and Morgan are publishing their first book in October which is the most wonderful compendium of food. Good Food For Your Table is a guide to food, written in an easy colloquial readable style, designed with quirky snippets and fun facts, plus some simple suggestions for piecing together a dish and a handful of recipes as well. All in all, it is going to be the most fab Christmas pressie when it comes out so you all know what you are getting this year!

But for now, we are busy ensuring that the recipes translate from a professional kitchen and chef’s knowledge to the layman, hence my involvement.

When you read a recipe, you really don’t get just what has gone into writing it. Every gram is critical. Every comma. Every description. If you say cut lengthways will you cut it right? do we understand a finger of lemon peel? how to bring together a loaf of bread dough? how much is in a pinch? I could go on.

So under the watchful eye of Mr Melrose, I worked my way through the recipes, checking, perfecting, weighing and tasting my way through a small proportion of the repertoire. It is just one step in a long commitment to creating their book and putting themselves out there to be reviewed. I guess the well known chefs have a team of stylists, writers, home economists and so on to support with the process but for us, it is a matter of getting stuck in and working pretty damn hard.

My kitchen gets a good work out....

My kitchen gets a good work out….

One of the many lovely things about this process is sharing the experience with like minded food fanatics like me. Last week I cooked one evening with my nephew Asher and this week I spent quality time with Mr M. It was also a great excuse to give my relatively new kitchen a run for its money. And it stood up well. When you design a kitchen it is difficult to imagine whether or not it will facilitate an easy way of using it and I am pleased to report that most of my decisions were right. The best bit, given the heatwave we are currently experiencing, was having the bifold windows fully open bringing the kitchen into the garden to benefit from the small breezes from outside.

One of many ingredients boxes to be loaded into the car

One of many ingredients boxes to be loaded into the car

Our recipe test journey started in the professional kitchen weighing and measuring out the many varied ingredients that we needed. It’s quite a job in its own right but great when you have the quality of ingredients that these guys use on a day to day basis. We butchered the most wonderful Sutton Hoo chickens, benefitted from the best pastry the kitchen makes, a full and varied seeds & spice rack plus beautiful produce. It’s no wonder the Melrose and Morgan shop has a loyal following. Then we loaded up the boot, added in the cameras, computers, books etc. and drove back to me.

Spiced butters - I am convinced they are the way forward...

Spiced butters – I am convinced they are the way forward…

Tuesday morning we had a slice of my freshly baked rye loaf (yes – the Bread Ahead starter is doing a fab job at helping me create superb bread) with some of that Tayberry jam we made the other week and we were ready. Mr M was sous chef to me for the days which I took full advantage of. He weighed, chopped, zested and prepped so all I had to do was combine and cook. You have to wait for the book to see the recipes, but what I will say is that I am absolutely sure that they are going to double my usual repertoire, if not triple. It is so lovely to find recipes that work and result in tasty yummy food.

Over the days we were cooking, I encouraged friends to pop in and try. Everyone was suitably impressed taking home pots and tubs, foil wrapped gifts and jars of our creations. Some are still sitting in my fridge this weekend for me to enjoy and other random bits of chicken, stock etc. are in my freezer.

So thank you Mr and Mr M for trusting me with your recipes. I had so much fun and look forward to loads more if at all possible. The only downside was all the washing up – next time we need a potwash in the team!

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