Archives for posts with tag: Rosendals Tradgard

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I’ve always loved beautiful gardens and find myself feeling very happy when I have even the tiniest patch to call my own. Years ago I simply had a few troughs planted out on my first floor flat balcony and that progressed to a small but truly spiritual space at the back of my London pad. Now I am indulging in the most wonderful huge garden which is bringing me loads of joy.

The interesting thing is why there is always such a connection between gardening and cheffing. I know that it makes absolute sense that the people who cook your food like to connect with growing your food but I am not convinced it has always been as integrated as it is these days.

Restaurants like Le Manoir aux Quat’ Saisons and The Star Inn have integrated their gardens and restaurants for years now and I wonder if that is part of the reason they have so many accolades. Others have followed in their droves including the Pig Hotel with their kitchen garden linked to the hotel and many other gastropub owners who have a desire to link the growing garden to the kitchen menu. There is no doubt that the flavours and interest of the menu are enhanced by being able to pluck something straight from under the window outside.

Even in the inner city of London or New York there are chefs finding space to create their own garden and grow their own produce. In London, the rooftop plot at Pied a Terre boasts over 200 plants and the River Cafe continues to propagate their produce from the garden they created back in 1987.

Bello, Book and Candle rooftop garden

Bello, Book and Candle rooftop garden

In New York, Bell Book & Candle have a rooftop aeroponic garden growing their greens and some fruit and and the likes of Rosemary’s, Roberta’s, The LCL and ABC kitchen also follow suit. They are all getting great reviews for finding the shortest route from field to fork with their own roof to table gardens.

There is also a big fashion to having bee hives in inner cities as well. Fortnums have their own hives on their roof which in turn produces their own honey and there is a company called Urban Bees who will help city dwellers set up their own bees and then there’s Hire a Hive which was a business proposition featured on Dragon’s Den which is now going strong.

Food shopping for dinner at Babylonstoren

Food shopping for dinner at Babylonstoren

I find myself pondering what to put in mine and love the idea that you can grow great things to eat that are also wonderful to look at. My gardener in London had some great suggestions. Artichokes are like some sort of prehistoric beast taking over from the earth and cavalo nero is not only imposing and curvaceious but yummy too. Red chard was just lovely adding colour as well as food options and of course peas growing up tripods give height as well as interest.

The two most inspiring examples I have seen on my travels in terms of a growing kitchen shop is Babylonstoren in the winelands of Cape Town and in Rosendals Tradgard in Stockholm.

Rosendals Tradgard in Stockholm

Rosendals Tradgard in Stockholm

I guess it is this connection with the earth and all things that grow from it that inspires us to create good food. I was listening to the latest interview with Dan Barber who is the master of all things from the ground and has now written his next book all about it. He set up Blue Hill at Stone Barns and really has changed the way we could cultivate produce for the better. His work not only with the soil, but also the rotation of planting, is changing the quality of the raw product and by working on different varieties as well, he is discovering some amazing things about veg that you can listen to in that interview. It was inspiring to eat at a restaurant where the first 12 courses were to be eaten with our fingers and 11 of the 24 savoury courses were vegetarian. It was about picking up the most wonderful version of a carrot and eating it straight from the field it was picked in. What more could a chef do to improve on nature?

The fashion to connect more with the grower and produce is reflected in the continued strength of farmers markets across the world. Watching the film Chef last week had Jon Favreau’s character at the LA markets that I so enjoyed and this weekend I was back at the award winning market in Stroud. Once again there was an abundance of seasonal fruit & veg to inspire your cooking. There is no point going there with a list as it is the product that creates the recipes and menus. I was also taken to Jolly Nice which is a lovely concept parked on the side of the street with a great organic stall as well as home baked goods and a funky airstream trailer serving hot food. Who knew that a roadside venue could be so great but here in the Cotswold countryside it really is charming.

Freshly plucked tayberries

Freshly plucked tayberries

We have had the most indulgent weekend cooking with beautiful perfumed tayberries plucked from a friend’s garden, yellow courgettes adding colour to our Sunday afternoon ham hock salad and a delicious goats cheese from the lovely Renee at Windrush Valley Goat Dairy which was a centrepiece to our Saturday lunch browser board.

Windrush Valley Goat Dairy at Stroud market

Windrush Valley Goat Dairy at Stroud market

Just adding some fabulous herbs from the garden to our salad and a frond of fennel in our water made everything seem so much more beautiful not only to look at but to eat. I think by connecting back to the earth you stimulate even more of your senses because your hands have grown it too and there seems to be a heightened smell and taste just because it is so fresh and vibrant.

Ham hock, bean, yellow courgette and lovage salad with honey mustard dressing

Ham hock, bean, yellow courgette and lovage salad with honey mustard dressing

I am going back to my raised beds, plucking the wild strawberries from the mouths of the birds and planning the next phase of planting for my delight and delectation.

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I always think that the best retail experiences are created primarily through great visual merchandising. In the retail industry, there are many fashion and home stores that really can deliver that wow factor from the first window right through the store. The shop that immediately comes to mind as the best example of this is Anthropologie.

But in food, there is less style and it is very hard to maintain a sense of interest throughout the shop. Many would say that Eataly is the answer in food, but for me they capture it in places and not in others. It can be cold, in some of the Italian versions and cluttered in NYC. Yes, it is a great start but not one that can’t be bettered.

Biscuit displays the Rosendals Tradgard way

Biscuit displays the Rosendals Tradgard way

Food is simple with added touches for a unique look and feel

Food is simple with added touches for a unique look and feel

The place that did it for me was Rosendals Tradgard in Stockholm. This botanical garden had a unique style and elegance that translated into their small shop encapsulating the brand perfectly. Clever use of unusual items were there to display goods, food was kept simple yet different and the overall effect was one that had me going back and back. It really did gel the brand values with the customer experience. One to visit, for sure.

Now I am trying to create a food store that does the same for the company I am working for. No pressure! I can be as critical as I like but now I have to put my money where my mouth is and do it for real. So this week I ventured to a trade show that would fill in the visual merchandising gaps that were left from the food fair last week. Top Drawer is one of the best shows for me to find what I am looking for. It has a standard of trader that is at the right level and if you open your imagination, then all sorts of things are up for grabs.

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Nkuku is a great place to start. It is an eco friendly, fairtrade gift and home supplier sourcing primarily from Africa and India, although they tell me they are expanding into Morocco and the Far East more this year. I was drawn to it, not just because it is my natural taste, but also because it is organic, honest and simple, reflecting a lot of the brand values that exist on the farm. It will be essential to cherry pick, there is no doubt, and sometimes surprise, but I could really begin to piece things together standing there on that stand.

I bet your first thought was not perfect box for displaying biltong when you saw this?!

I bet your first thought was not perfect box for displaying biltong when you saw this?!

Hop-Peck-1Hop & Peck is a company I earmarked way back last Spring and it was lovely to be reminded again how great these guys are. Their hand made British homewares match traditional Oak with fun modern designs to being something just a little bit different to the home market. I can see us cross merchandising these into our different sections to add interest and novelty. It was great to see them win the Top Drawer best new gift product award at the show as well. Much deserved.

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I always thought I had an eye for the expensive, but apparently it is the award winners too as I had spotted the best new wellbeing product too, even thought I was only passing through the wellbeing section. Rewined Candles are American soy candles made in Charleston from recycled wine bottles. The fragrances nod to the notes of the individual wines. They really are something new and now available in the UK.

Lots of hares which had clearly been jugged!

Lots of hares which had clearly been jugged!

After all that VM speculation it was great to meet friends later on to pursue our quest to find a great Sunday lunch. We are working our way through a list of so called great places which normally underwhelm but our hopes were high when we arrived at the Jugged Hare. With my creative hat on, it was great to see somewhere embrace their theme without it appearing like DisneyWorld. Maybe it was the harsh reality of all those animal and bird heads on display, but we all agreed that we liked what they had done with the place.

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The food got off to a good start too as we shared kedgeree croquettes, breaded skate knobs with a fabulous tartar sauce and the very in season grouse legs which smelled (and tasted) of horse manure! Lovely. But sadly our journey continues as the mains didn’t come up to scratch. The meat was lovely, but veg woefully under-done. Shame. The lovely lady serving was a fine example of how to handle our disgruntled bunch but after so much promise I can’t see us rushing back.

So I leave you with a few birds that hopefully didn’t lose their lives in vain – displayed on the way to the loo. Let’s hope their dishes were more rewarding to whoever ate them.

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