Chocolate heaven at Sweet!

Good news for all those sweet-toothed readers….this week Sweet! opened in LA.

At 30,000 square foot, this has to be the biggest, most over the top sweet shop I have ever crossed paths with. Based at the Hollywood and Highland Centre, these guys really have had a load of fun creating a whole load of sugary sensations to tempt even the most cynical of shoppers.

Bang on trend with the whole customer interaction/experience thing, Sweet! boasts twelve themed rooms of goodiness, including a Wonka inventing room (complete with Oompla Loompas) where you can design your own chocolate bar and Lollyland, complete with sweetie trees. The “Sticky Room” probably needs a bit more work on its title even if it does make fresh toffee and I’m not sure how the Nestle Crunch bar will translate with a floor that crunches when you walk on it! But top of my huge question mark of concepts is The Yucky, which includes a a range of sweets you can eat out of a urinal! Really? I would stick with the Ferrari car rally ceiling which drives your chosen gumball around the store.

See for yourself the full range of rooms and sweets available on their website or for more pics, go to Eater.com.

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