This week the British Street Food Awards 2013 were announced and there has been a lot going on since I talked about these awards last year.
Street Food has long been the centre of food creativity in many many countries, most especially in the Far East and India. But since it hit the avenues and promenades of the US it has taken on a marketing slant, defining a whole new way of eating. New York quickly tagged on but it was in LA that I really got it. I fondly remember being in Abbot Kinney and experiencing First Friday – a hyper street of food trucks on the first Friday of every month. The food truck is where the city discovered chefs like Roy Choi and his Kogi tacos and in the same way, so young pretenders came into the fold in the UK.
I have spoken a lot about Pitt Cue co. who started in an airstream trailer under Hungerford Bridge and now they are permanently placed in their restaurant near Carnaby Street. The mobile food truck was the birthplace of other now permanent places such as MEATliquor, Yum Bun, Homeslice and Daisy Green. This formula of trying out a concept in a more secure and less costly format has worked for many.
As individual traders, it is hard to know the best sites to go to and so it is important for people to find ways of pulling together and create a big street in which to eat. My first experience in Britain was at Eat St in Kings Cross, now under the brand KERB. The team cherry pick the best of the best for their offering every week at the ever growing enclave that surrounds the Kings Cross development. It is such a great place to chill and the mobile offering is a clever position for people discovering all that is in the area.
Last weekend I was up at home and my Mum took me to see the new Trinity Centre in Leeds city centre. It is quite a development, most fitting for such an important UK city, and then I learned about Trinity Kitchen. Those clever people at the centre decided to embrace the whole street food trend and put mobile trucks on the food floor of their impressive mall, supported by 5 pop up traders to add variety. This team have really understood the fashion and so it was no surprise to see them sponsoring the British Street Food Awards and celebrating the winner with these specially commissioned biscuits.
So who won this year? well the top prize went to Bristol based duo from Katie and Kim’s Kitchen. Their stovies, oatcakes and toasted cheese scones were all highly commended in different categories and overall, this added up to the big prize.
Entries covered the whole world in cuisine with offerings from across Europe, Taiwan, Mexico and the US. People really have figured out the truck concept and the quality of food is now better than ever. True to form, previous winner Ginger’s Comfort Emporium won again with their incredible ice cream and the one to watch went to Best Young Trader Stan’s Snow Cones. This 13 year old discovered People’s Pops in New York and brought the concept back to Lewes to create his wonderful snow cones. Clever boy.